The novelty plush dog lips, made by pet product business Ancol, is guaranteed to give even the grumpiest dog the cheesiest grin.
With its oversized lips and huge teeth, any dog would be barking mad not to enjoy it.
Even lazy pets might be given a new leash of life once they pucker up and get their teeth into it.
And any owner would be thrilled to play with their pet if it meant seeing their mutt beam back at them.
The unusual toy is 16cm long, made from plush material and retails for around £3.50.